The Rye Record, November 21, 2008
The Rye Record
NOVEMBER 2008 — Close to Home
Mamaroneck’s Marvelous Milieu
By Janice Llanes Fabry
When Danielle Iaboni used to go shopping, she was hard-pressed to find something new and different. Tired of succumbing to the lackluster inventories of most stores, she opened up her own. Milieu in Mamaroneck carries all of Iaboni’s special discoveries, from home furnishings to personal accessories.
“My store gives people the opportunity to have something unique. There are so many beautiful things out there that I’m bringing in and selling at a reasonable price,” said Iaboni. “I am constantly turning inventory, so the shop is always changing.”
Since opening Milieu last spring, her role has expanded into that of an interior designer/personal shopper, too. Patrons come in, describe what they need and if the item is not available among the 1,700 square feet of merchandise, Iaboni embraces the challenge and tracks it down. The resourceful entrepreneur also makes house calls to decorate client’s rooms for a small fee.
Having grown up with a fabric importer as a mother and having worked as a graphic designer for many years, Iaboni has good taste and a keen eye for detail. “It’s like putting a puzzle together. It’s all about balance, color, different shades and the right scale,” she explained, “I like the fact that the word ‘milieu’ means the totality of one’s surroundings.”
She was with her mother in Paris, after attending a renowned textile show in Germany, when she received word the attractive corner space on Mamaroneck Avenue had become available. “The avenue has been sleepy for a few years, but it’s being built up with good restaurants and boutiques. It’s going to be great,” said Iaboni, who subsequently quit her job in graphics. “I got tired of working in cube America. I traveled, researched vendors and made valuable contacts.”
Milieu’s eclectic selections include a wide range of furniture styles, from country to contemporary. Iaboni buys only a limited number of pieces, so her merchandise remains as exclusive as possible. Showcased in the shop right now are a striking blue velvet loveseat, a distinguished leather-wrapped vanity and chest, dining room tables, armoires, copper- and marble-topped kitchen islands, a wrought iron bench, wine racks, chandeliers and framed artwork. Also available are bedding, couches, chairs and pillows in an array of rich fabrics.
Not lacking in the accessories department, Milieu offers patrons embellished bookmarks, Murano glass letter openers and serving sets. Ornaments are already on display for the holidays. Coming soon are leather tartan plaid cosmetic cases and clutches for women and toiletry bags and Vera Bradley cuff links for men.
“My merchandise here at Milieu is unique, but not untouchable,” said Iaboni. “I’m more conscious than ever of providing good quality at affordable prices.”
Milieu is located at 157 Mamaroneck Avenue, Mamaroneck. For more information, call 914 315 6090. Hours are Tuesday-Saturday 10am-6pm.